Staying on top of the changes in the social media landscape can be a full-time job.  Keeping on top of social media algorithm changes can be exhausting.

There are new emerging trends in social media every day, stories have become the newest rage on Instagram and Facebook.  You need fresh content, pictures and video. 

Additionally, social media is not just about posting.  It’s about knowing your audience, establishing metrics, analyzing competition, engaging content, and timeliness. When spending social media advertising dollars, a business should be targeting geographically, demographically, behaviorally and psychographically. There’s a difference between organic posts, boosted posts and paid social media advertising. 

Knowing the best time of day to post for your type of business is critical.  Understanding the differences of each platform like Facebook, Instagram, Twitter, LinkedIn, etc. Scheduling and planning social media and coordinating it with other marketing efforts will optimize your results.

MYKM can develop a social media strategy and buy digital advertising.

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